34. Michael Chernow

Occupation: Co-Founder, The Meatball Shop

It takes a certain chutzpah to get people excited about the prospect of piping hot balls in their mouth, but only Michael Chernow did it in style. The restaurateur consistently channels a downtown cool with his untucked flannels and well-groomed side part, which makes sense given his brainchild, The Meatball Shop, started on the Lower East Side.