Nike Air Jordan II
When the original Nike Air Jordan released in 1985, it was a bit of a thrown-together project. Relying primarily on color to pop — and pop it did — the hand-me-down aspect extended to the box, which was simply the regular orange and white Nike box redone in black and red. For the Air Jordan II, following on the breathtaking success of the original, this simply wouldn’t do. The Italian-made, Swooshless shoe arrived on American shores in an equally elegant one-piece black and white box that featured the ball and wings logo as a central element.