Reebok Pump Bringback BODEGA Pump 20

2009

For the 20th anniversary of the Reebok Pump in 2009, 20 global retailers were given the chance to put their own spin on the Paul Litchfield-designed classic. And while everyone did their thing, few took on the project with the same verve as Boston’s Bodega. Their “Outback” version of the Pump was packaged in stenciled military-spec ammo boxes complete with camouflage netting, assuring that their concept was more than just shoe-deep.