Unfortunately, NLE Choppa’s losses out on a major deal amid Ja Morant’s nightclub gun controversy.
TMZ reports that the rapper’s new song “Mo Up Front” was set to lead Ja Morant’s Powerade “What 50% More Means” ad campaign for NCAA March Madness.
In the wake of the Morant gun incident, the sports drink company scraped the campaign, costing the rising artist national exposure.
Sources tell the outlet that the MC is disappointed in the company’s decision. But he is still a fan of Morant and the Grizzlies. Last year, Choppa walked out the team while performing, “Shotta Flow.”
Outside of music, Choppa is known for his dedication to giving back to his community. He is set to partake in a celebrity basketball game in support of raising money for St. Judes Hospital.
As for Morant, he is currently serving an eight-game suspension without pay for brandishing a gun on his social media live story earlier this month. The video sparked an uprise throughout the NBA.
NBA Commissioner Adam Silver said in a statement per the Associated Press, “Ja’s conduct was irresponsible, reckless, and potentially very dangerous. It also has serious consequences given his enormous following and influence, particularly among young fans who look up to him.”
“Ja has also made it clear to me that he has learned from this incident and that he understands his obligations and responsibility to the Memphis Grizzlies and the broader NBA community extend well beyond his play on the court.”
On Wednesday, Morant sat down with ESPN sport analyst Jalen Rose to publicly apologize for the ignorance of his actions. “It’s not who I am,” Morant stated. “I don’t condone it or any type of violence, but I take full responsibility [for] my actions. I made a bad mistake.”
“I can see the image that I painted over myself with my recent mistakes. But in the future, I’m going to show everybody who Ja really is, what I’m about and change this narrative that everybody got.”