On Tuesday, GQ published an interview they did with LeBron James' business partner Maverick Carter. It touched on a number of topics related to the multifaceted marketing power of the Cavaliers' star. Carter talked about the Nike deal he helped LeBron negotiate that is likely worth $1 billion, the strategy behind LeBron signing several short-term contracts in recent years as opposed to one big one, and the possibilities presented by a growing movie career, which seems appropriate given recent reports linking LeBron to Space Jam 2.
After the success LeBron enjoyed as part of the cast of the 2015 hit Trainwreck, more movies appearances would seem like the logical next step for him. Not so fast, though. Carter explained that, before LeBron agreed to appear in Trainwreck, they both carefully weighed the pros and cons associated with it:
Sounds like a good, sound business decision. Would you expect anything less from Team LeBron? You can check out the rest of Carter's interview with GQ here.
Related Stories
Nike Really Gave LeBron James a Billion Dollar Sneaker Deal
James' business partner Maverick Carter talked about the unbelievable sneaker deal in a new interview with GQ.
No Joke: "Space Jam 2" Is In Development With LeBron James As The Star
Could you wish for anything more?
'Fast & Furious' Director Reportedly Tapped for 'Space Jam 2' Starring LeBron James (UPDATE)
Justin Lin will direct the 'Space Jam' sequel.
