Shaq Offers to Pay $500 for Original Animations, Updates to $10,000 After Backlash

Not even Shaq is immune to criticism.

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Image via Getty/Prince Williams

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Shaquille O'Neal courted controversy after he offered to pay $500 for original animations commissioned for his new show, Shaq Life. He was originally hit with criticism, with many accusing him of exploiting animators by severely underpaying them. Animators were asked to submit their original cartoons based on one of his stories, but it was only for a chance to be awarded $500 if they were picked.

Are you an animator or artist? Visit https://t.co/UnY2lbSeBB to download one of my stories and use it as the inspiration for an original cartoon that YOU draw to life. If selected, you’ll be awarded $500 and your animation will be shown on my new show, Shaq Life. Good luck! pic.twitter.com/l4wo6CBNSp

— SHAQ (@SHAQ) August 28, 2019

In response to the criticism, Shaq has announced that the commission price has changed to $10,000. "That's right, animators, I'ma make you famous," he said in both of the videos he posted to Twitter. "To all my animators out there, I hear you," Shaq tweeted. "I love your work and want you to feel the love." 

To all my animators out there, I heard you. I love your work and want you to feel the love. If your cartoon is selected, you’ll be awarded $10,000 and your animation will be shown on my new show, Shaq Life. Can’t wait to see what you got! https://t.co/TKzJu2kWWm pic.twitter.com/BZEaaoSB8S

— SHAQ (@SHAQ) August 29, 2019

While he has been applauded for increasing the amount of money offered to those who have their submissions picked, people on Twitter were quick to point out there's still some glaring issues. One user in particular noted that TNT and TBS will still own 100% of the rights to submissions, and that's regardless of if they're picked or not. "If you're considering this, please know what you're giving up just by submitting," they wrote.

Hey, that's a sizable increase in price rate but you are missing a huge point which is this "contest" is exploiting many animators of FREE labor in hope of winning 10k. Respect animation as a craft and hire an actual team to make your Shaqtoons instead of this " contest"

— 🏳️‍🌈 Yay, the Sound of Joy 🏳️‍🌈 🐀🧀 (@YeAungAnimation) August 29, 2019

so you basically knew you were cheating people and just hoping you could get away with it. Nice.

Also, just ask for portfolios. You're still trying to get all the contest losers to give you shaq cartoons for free.

— Lesbian Death Bed: The Bed that Eats Pussy (@bitterkarella) August 29, 2019

Others also chimed in to voice their concerns over the contest.

Just find someone with an existing portfolio of work they got paid to do and pay them to do this, man. You think they made Space Jam 2 by hiring fifty animators and only paying the one guy they liked? Quit playing games and stop taking advantage of the gig economy.

— Joe Hospodor (@joehospodor) August 29, 2019

As pointed out by Deadspin, it is estimated that a freelance 44-second animation would cost somewhere between $2,900 to $47,000.

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