There are few things Oakland Raiders running back Marshawn Lynch loves more than Skittles. He started eating the candy during games in high school and continues to do so today in the NFL. And now, Skittles has honored its most famous fan with a customized pack bearing his likeness.

The candy announced the special Marshawn Lynch edition Tuesday. Unfortunately, you won't see these in stores. But the company will give away 2,400 packs for free (a reference to Marshawn's jersey No. 24) to fans who sign up at Talk about clever marketing.

Beast Mode is the first-ever athlete to be featured on a pack of the candy. His pack is share size—including twice the number of Skittles as a normal pack—and includes his headshot and signature.

"Mama, we did it!" Marshawn exclaims in the video announcing the release, as he swims in packs of his custom Skittles. 

"This is huge, bruh," he says of the share size. 

The running back is in his glory.

"My face is on this pack of Skittles," he says. "This is dope."

Marshawn is a five-time Pro Bowler. He began his career with the Buffalo Bills, playing three years in front of the Bills Mafia. He then moved on to Seattle, where he spent five years with the Seahawks. After taking one season off, he returned to the league with the Oakland Raiders last season. Now 32, Marshawn is one of the most entertaining and beloved athletes in the league.

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