WHO: Gordon Gund (Cleveland Cavaliers)
Cleveland fans, you may want to skip over this one. In the LeBron sweepstakes - you know, the one where he didn't have a choice - the Cavs purposely lost a ton of games, which put them in the thick of things for King James. Within six months of officially announcing LBJ as the Cavaliers' first pick, Clevelanders and basketball fans went out and bought nearly 600,000 of his jerseys. Now quick, fast-forward to seven years later.