The love-hate "What The" concept has been dormant for the past couple of years. Some pairs, like the original "What The Dunk" from 2007, are highly-coveted to this day. Other pairs that have utilized the mashup concept have not had the same staying power. The Air Jordan 4 is reportedly the next silhouette in line for the multi-colored treatment.
According to @DJFolk, the "What The" Air Jordan 4 will be dropping at the tail end of 2019. There are currently no images of the colorway, but based on previous executions of the theme the pair will fuse multiple iterations of Michael Jordan's fourth signature model.
Jordan Brand has used this formula in the past. Back in 2016, it released a "Top Three" Air Jordan 1 that fused the OG "Bred," "Chicago," and "Royal" colorways.
Stay tuned as more information becomes available regarding the "What The" Air Jordan 4. The pair is currently rumored for a Nov. 23 release date.
UPDATE (08/28): In addition to physical photos of what's believed to be the upcoming "What The" Air Jordan 4 Retro, zsneakerheadz reports a new release date of Nov. 23, a bit earlier than the previously rumored Black Friday drop.
UPDATE (08/30): Thanks to Sneakerjamz, here's another look at the "What The" Air Jordan 4 featuring a mashup of the shoe's original color schemes. This pair is rumored to drop on Nov. 23 for $200.
UPDATE (08/31): Here's a better look at the Air Jordan 4 Retro "What The" courtesy of hanzuying on Instagram.
UPDATE (11/05): As the release nears, retail images of the Air Jordan 4 Retro "What The" have started to surface. Here's a detailed look at the pair courtesy of Shoe Palace.
UPDATE (11/15): Check out an official look at the "What The" Air Jordan 4 Retro that's scheduled to release on Nov. 23 on Nike.com and at select Jordan Brand retailers for $200.
Air Jordan 4 Retro "What The"
Release Date: 11/23/19
Color: White/Military Blue-Fire Red-Tech Grey
Style #: CI1184-146
Price: $200
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