Action Bronson Calls Out Adidas for Canceling His Collaboration

On the season finale of Sole Collector's 'Full Size Run,' Action Bronson called out Adidas for canceling his friends and family Ultra Boost collaboration.

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This past Thursday, Action Bronson and Meyhem Lauren joined co-hosts Brendan Dunne, Matt Welty, and Trinidad James for the season finale of Sole Collector's Full Size Run. Along with professing his very adamant dislike for Michael Jordan and his popular Air Jordan sneaker line, Bronsolino had some words for Adidas as well.

"Adidas is fucking shitty people. I was supposed to get my friends and family [Ultra Boosts] and they fucked it up," Bronson said. "I was the first to design ones with the Real Tree [camouflage]. Now, every motherfucker in the past two years has put Real Tree on a shoe. Before that, I hadn't seen it, I don't think ever."

Bronson is referring to a pair Ultra Boosts that he originally teased on social media back in May 2018. The pair was most recently previewed by the rapper in September 2018 during a video with GQ. He spoke with Sole Collector the same month about the project stating, "I got a collab coming actually. We are doing a friends and family edition. I got about 100 pairs releasing."

Somewhere between then and now, the plans between the sportswear brand and Queens native appear to have been scrapped.

"[Adidas] played games. I went on GQ, fucking previewed them and everything. They asked me to do the collaboration," he continued. "All I know is, I don't fuck with them. I always fucked with Nike. I don't care about doing a collaboration at this point. I just want to wear what I like...unless they want to fucking give me the bread."

For more of Bronson and Meyhem's crazy sneaker stories, check out the full episdoe of Full Size Run in the video player above.