Here's where things get a bid muddy. Technically, West owns 100 percent of the Yeezy brand. However, Forbes is quick to note that it reviewed documents stating the brand is connected to Adidas, which produces all of West's hot-selling footwear, for "five-plus years." Meanwhile, the separate, on-again, off-again Yeezy apparel entity is said to bring in no revenue, meaning his biggest cash cow here is his partnership with the Three Stripes.