Kanye West has never shied away from interviews, but few discussions have managed to go behind the scenes of Yeezy design. After a revealing feature in Forbes over the summer, West is following it up with an even deeper dive into his brand.

Joined by accomplished footwear designer and current design director of Yeezy Steven Smith, West appeared at the 2019 Fast Company Innovation Festival where the two discussed how their working relationship came to be, the way Yeezy approaches product like Apple, and what the future holds for the brand's sneakers.

Scroll through for the biggest takeaways from West and Smith's Fast Company interview below.