Adidas Removes Black History Month Shoe Following Backlash

Black History Month collections from major sneaker brands like Nike and Adidas have become rather commonplace over the past few years. Along with annual drops celebrating occasions like Christmas or the NBA All-Star Game, brands can also be expected to release a series of sneakers to celebrate black culture every February. One such model slated to release from Adidas this year has been withdrawn from the collection amid backlash.

The design in question was dubbed the "Celebrating Black Culture" Ultra Boost Uncaged. It featured a cream white upper devoid of any of the usual colors and patterns usually seen on many "BHM" releases. Its only visible details were red, black, and purple eyelets. The main feature to differentiate the pair was a "CBC" insole graphic that featured an old school basketball and read "Celebrating Black Culture." When images of the pair first surfaced last month, social media users expressed confusion over how the shoe’s design represented its supposed theme.