Vans are iconic. There's no way you haven't owned at least one pair in your lifetime, and the signature checkerboard print is so instantly recognizable it's almost beyond iconic. When first established 50 years ago, Vans was also a groundbreaking company, pioneering the manufacture-direct-to-retail business model within the shoe industry, creating the flip-top shoebox and creating custom shoes for their customers. So it's no surprise that when the 50th anniversary rolled around, a lot of people got very excited.
House of Vans London played host to a huge party to celebrate the occasion, and we teamed up with London filmmaker Josh Church aka Pacific Palisades to make sure we documented it. With clips from the party, conversation with Mr Vans himself, Steve Van Doren, as well as Jeff Grosso, Christian Hosoi, Geoff Rowley and Omar Hassan, the finished result is definitely worth watching. Check out the video above, and hold tight for part two to drop soon.
Produced by Complex UK
Director: Josh Church
Music: Infinity Frequencies