October is Breast Cancer Awareness Month and Cleveland Browns cornerback Joe Haden has a new pair Air Jordan VII cleats to promote the cause. With breast cancer being the second leading cause of death among women worldwide, the color pink has been used in many efforts to fundraise and spread awareness by individuals and organizations all over -- sportswear companies included.

The upper features different textures and multiple shades of pink. Set on top of a silver outsole, the pink theme is carried on in the spikes of the sole.

Watch out for these on Haden's feet as the Cleveland Browns visit the San Diego Chargers today at 4 p.m. With football season in full swing, expect to see other players decked out in pink gear, too.