Messi is arguably the most dominate players on the soccer field who creates havoc for defenders. adidas Soccer introduces to us a dominate shoe for the dominate player in a visually appealing way called "The New Speed of Light."
“The New Speed of Light” showcases the direction and body movement of the world’s best player and was shot at 1000 frames per second to create a specially developed visual display that defines the new speed of light. To do this, Messi wore a body suit hood that was filled with hundreds of individual LED lights. The LED lights were also attached to three stripes of the cleat and the soccer ball giving Messi a Tron-esque effect.
Messi’s new bright "Turbo / Blast Purple / White" 5.8 ounce adizero F50 is among the lightest in soccer and features personalized design details including his logo, name and mantra “give all for your team.”
You can now purchase Messi’s new adizero F50 at adidasr, soccer.com, sporting goods and soccer specialty stores across the US.
Check out the visually amazing video “The New Speed of Light” showcasing Messi and his adidas F50 in exciting fashion.
Fans can follow the conversation on www.Facebook.com/adidasSoccer and on Twitter via @adidasUS #adizero #teamadidas.
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