Between 1988-1992, Reebok changed advertising agencies nine times. In 1991, they commissioned Lois/ GGK to create a campaign to directly take on their main competitor, Nike. Reebok had been losing market share over the years, and executives felt that it was partially due to inferior campaigns and brand messages that couldn't compete with Just Do It. They were having some success with The Pump and gained enough confidence to start challenging Nike with this campaign. Pump Up And Air Out encourages the consumer to forget about Nike Air and start pumping up your Reeboks. Dominique Wilkins, Greg Norman, Michael Chang, Boomer Esiason and more make appearances in this campaign.
14. Pump Up and Air Out