Agency: Wieden + Kennedy
Year(s): 1992-1996

I know a lot of people love Space Jam and this is a memorable partnership, but I don't love it. I'd rather watch Bugs Bunny go against Elmer Fudd than Michael Jordan. Spike and Mike came naturally and those guys grew together. This is just pairing up superstars and cross-promoting. It's like the Miami Heat of ad campaigns.