Netflix's 'Squid Game' Surpasses Rare 3 Billion Minute Viewing Mark on Nielsen Top 10 Chart

Netflix's 'Squid Game' has topped Nielsen's 2021 U.S. streaming rankings by becoming the sixth-ever title to surpass the three billion minute viewing mark.

Squid Game Character at Comic Con London

Image via Getty/Aaron Chown - PA Images

Squid Game Character at Comic Con London

Netflix’s latest hit Squid Game has hit a new milestone.

According to Deadline, the South Korean show has topped Nielsen’s U.S. streaming rankings for Sept. 27 to Oct. 3, amassing over three billion minutes viewed in a single week’s time. It’s the sixth title to ever eclipse this milestone and is now the best performing series of the U.S.’s 2021 rankings.

On Oct. 19, Netflix revealed in a letter to its investors that 142 million households around the world have watched the show since it first debuted in September. “A mind-boggling 142m member households globally have chosen to watch the title in its first four weeks,” the letter said. “The breadth of Squid Game’s popularity is truly amazing.”

Squid Game’s nine episodes saw 3.26 billion minutes of viewing in that time frame. Behind it are Midnight Mass, which saw 1.17 billion minutes of viewing from Sept. 27 to Oct. 3, and then Maid, which saw 850 million minutes. Squid Game first opened on the charts with 1.9 billion minutes of viewing.

The show is Netflix’s biggest series launch ever and around Oct. 19, had earned an estimated $900 million in revenue.

It cost $21.4 million to make.

The show recently got the Saturday Night Live treatment, with a skit featuring Pete Davidson and guest host Rami Malek, portraying characters who are participating in the contest. The satirical piece included a country song and the demise of Malek’s character at the hands of Davidson.

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