Capitalism's stronghold will be on full and reluctantly enjoyable display at this weekend's Super Bowl festivities, during which a game of football is given the unique opportunity of breaking up a series of profoundly expensive ads.
Among the pre-broadcast highlights is the pairing of Missy Elliott and H.E.R. in the name of Pepsi Zero Sugar. For the soda spot, the two (with some help from Timbaland) put together a new version of the Rolling Stones classic "Paint It Black."
"I've been following H.E.R.'s career closely; her talent is undeniable," Missy said in a press release. "When the opportunity came up, to not just work together but collaborate and create something all our own, we had to make it happen. I called up Timbaland and Sean Bankhead, I got the best of the best to make sure we brought the noise and did Pepsi Zero Sugar right."
Over on the less soda-ish side of things, Michelob ULTRA has a one-minute spot starring Jimmy Fallon. The "Jimmy Works It Out" ad also features Usain Bolt, Kerri Walsh Jennings, Brooks Koepka, and John Cena.
Amazon, Audi, Bud Light (featuring Post Malone), Porsche, Squarespace, and more are also joining in on the Super Bowl ad mania. See the ads below.
And while THR notes that the price of a Super Bowl ad this year has likely kept many studios away from the brouhaha, the 2020 game will also see teases of upcoming movies (as embedded below) including A Quiet Place Part II, Sonic the Hedgehog, The SpongeBob Movie: Sponge on the Run, and more. Viewers can also expect to see spots for Fast and Furious 9, Minions: The Rise of Gru, Black Widow, and more.