The Blast reports that New Jersey businesswoman and single mother Cathy Beggan is the rightful owner of the trademark. Now Beggan has taken issue with the fact that Jenner has already used the phrase "without the legal license or permission to do so and without any offer of compensation."
"I’ve spent years developing this product line and the Rise-N-Shine brand," Beggan told The Blast.
Beggan is the founder and president of Rise-N-Shine LLC, a nutritional supplement, vitamin, and cosmetics company that she founded in 2006. She also produces cosmetic products and clothing items with the company name—the same items Kylie intends to create using the catchphrase. Thus, Kylie's "trademark filing infringes on our rights," according to Beggan.
The founder is willing to fight for the trademark, which will be Jenner's biggest issue. However, Beggan is down to work something out instead of taking the problem to court. "If Kylie is willing to sing a jingle for my company, we will consider licensing the phrase to her for use with certain non-competing products, in exchange for a reasonable licensing fee," Beggan said. She hopes that because Kylie is also a single mother and businesswoman, she'll understand where Beggan is coming from. "I’m hoping for a positive outcome."
A video of Jenner singing "Rise and Shine" to wake Stormi from a nap went viral earlier this month and subsequently turned into a meme. Kylie capitalized on the moment by dropping two hoodies that bore the catchphrase, which sold out quickly. Last week, the 22-year-old filed multiple trademark applications for the catchphrase, filing for "Rise and Shine" and "Riiise and Shiiine."