WORST: Acura’s “Number One” Spot, With Jerry Seinfeld

One day, advertisers will realize that Super Bowl commercials featuring celebrities are, more often than not, horrible. It’s as if marketing types think that the sight of Jerry Seinfeld doing his usual goofball shtick alone will make audiences laugh, which it very well could for some. We, on the other hand, would appreciate it if Acura’s pay-for-hire writers gave the comedian material even half as clever as the bits on his classic sitcom Seinfeld, rather than scripting a dull spot with all the comedic panache of Jay Leno’s Tonight Show monologues and sketches—an appearance from the big-chinned one himself included.