It's only been a little over two months since Amazon blew the seal on the Great Cloud Music Race of 2011, but music hounds have been fiending for services like these for years. Now, with Apple's official arrival to the scene at this week's WWDC conference, all the expected major players (Apple, Amazon, and Google) have placed their cards face-up on the table. Whether you've been holding out to see what your options are, or have already been experimenting with one service and are curious about what the others are offering, it's a good time to look over the playing field and decide which cloud music service is right for you. To help, we present a handy guide below.




Typical of Apple, iCloud's greatest strengths will be enjoyed by those consumers already deeply ensconced in the Apple ecosystem. The service's music component (iCloud also works for documents, photos, contacts and more) is primarily targeted at those who buy their music on iTunes. Additionally, Apple has broken with Amazon and Google by deciding not to make streaming part of the deal.

With iCloud, if you buy a song on any of your Apple devices that have the service enabled, that song will be wirelessly pushed to all of your other devices automatically. No more need to sync back to your PC. iCloud knows your entire iTunes purchase history, too, so you can download any tracks that you've acquired from the service to your iDevice at any time. If you don't purchase your music on iTunes, you can pay Apple $25 and it will make any of the songs in its catalogue available to you, so long as it verifies that you already have a copy of the song stored on one of your harddrives.

A major drawback of the iCloud with iTunes as compared to its competitors is the need to download your music from the cloud before you can play it. This means that despite your music being "in the cloud," you still have to keep it stored on your device—where it will continue to take up harddrive space. It also means that accessing your songs on a new or foreign computer or device won't be a simple matter of logging in and pressing play to stream, as it is with Amazon and Google's systems. Rather, you'll have to fire up iTunes and download whatever music you want to hear before you can listen.

The $25 scan-and-match feature is a nice addition that is unique to Apple's system. (The company was able to pull it off because they had two aces up their sleeve: 1. The 2009 acquisition of the music streaming service Lala, which pioneered scan-and-match; and 2. Licensing deals with the major labels that its competitors were not able to secure). It allows you to skip the potentially days-long process of uploading your music to the cloud. Of course, as previously mentioned, you will still have sit through an individual download of each song before you can actually play it. And if you have songs that aren't available for sale on iTunes, then you're out of luck. If you only have one iDevice to keep track of and a Mac or PC, you probably want to save your 25 bucks and just sync directly to your computer as normal.

In the end, the biggest difference between iCloud and the other two options is that Apple views the cloud primarily as a delivery system and not a destination in and of itself.


Google Music Beta

Google took its time with Music Beta, which had been hinted at for about  year. The patience paid off handsomely in some ways, and not so much in others. For starters, Music Beta is the only one of the big three clouds that isn't attached to a music store. Google doesn't have any licenses to sell music yet, so what you'll notice first off is that the Music Beta experience is all about your existing library. This is a dream come true for some users, but could be annoying if you want to be able to browse new options in your player.

Music Beta is, duh, still in beta. But right now you can request an invite that allows you to upload a whopping 20,000 songs (a 100 GB equivalent) for free. Whenever Google does get its licensing deals in order, it will presumably offer some more options with tiered pricing. (Interestingly, Eric Schmidt recently indicated that the company won't sell songs and albums a la carte like Apple and Amazon, but rather wants a subscription service like Rdio or Rhapsody). Uploading your music can take anywhere from an hour to a week or more depending on the size of your library, but once it's done, you get all the joys of streaming your music from any computer or Android device. Music Beta even has a nifty feature that caches your most recently played songs, so they'll still be available even if you loose your internet connection. And you can go through and "pin" any song you like in order to make it always available offline.

The service is perhaps the best designed of the three from an aesthetic perspective, and is actually fun to use. Music Beta has an "instant playlist" feature that, similar to iTunes Genius, can make a playlist from songs in your collection based on the "mood" of a particular song of your choosing. Even more convenient, the service stays continuously up to date as your music collection expands-- it periodically checks the music folder on your harddrive for new songs to upload automagically. And since this is Google, the Android app is similarly slick and fully featured and syncs automatically with whatever changes you make on your PC or tablet. Conversely, Music Beta is not compatible with iOS devices.

A drawback of Music Beta as compared with Apple and Amazon's systems is that there is no re-download feature. When you upload your music to Google's servers, it stays there-- you can't download it from the cloud for storage on another harddrive. This means that, post-syncing, you won't need a copy of your music everywhere, like with iCloud, but you will need to store a copy of it somewhere for your own use. Additionally, Google has indicated that it plans to cooperate with the recording industry on piracy disputes, and will wipe music from its servers that has been identified as illegal. So if you have a lot of pirated music, Google's service won't protect it or you.

Since Music Beta is still unfinished, it's unclear how it will change, or what it will cost, in the future.


Amazon Cloud Drive

The first to the party, Amazon set the current standard for free cloud music storage and streaming and got a lot of things right in the process. With Cloud Drive, you get 5 gb of storage of your files (music and non) for free. But you can upgrade that to 20 gb simply by purchasing one album from the Amazon mp3 store. Amazon offers a wide range of additional storage options that go all the way up to $1,000 per year for a terrabyte.

Cloud Drive works similarly to Google Music Beta, but you can store more than just music. Unfortunately, though, Amazon's Cloud Player doesn't have Google's advanced features like creating instant playlists and automatically updating your library.

Amazon has an Android app (again, no iOS) that will allow you to store some songs offline in a manner similar to Music Beta. The app isn't as slick as Google's, but it does allow you to add new tracks to your collection from Amazon's mp3 store and can even play music that is stored on your device's harddrive and not in the cloud. A nice thing is that any music you buy from Amazon doesn't count against your storage limit.


Final Notes

So there you have it. Three distinct options for managing your music library from the cloud, each with its own advantages and drawbacks. Google offers the best web player and the most free (for now) storage, but with no re-downloading and the looming threat of the RIAA. Amazon is the only of the three that offers both streaming and access to a music store, but it's app and music player are less feature rich than others and extra storage space will cost you. If you're an Apple devotee, well, your choice has more or less been made for you. But at least iCloud's non music features look to be awesome.

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