ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.
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Our Best New Artists lineups always highlight a range of sounds and styles, but this month’s group is especially interesting in how unique each trajectory is. A couple of the artists on this list are already going viral on TikTok and stacking millions of streams, others have been steadily growing for years, and some are just starting to pick up after a couple of releases.
With all the hype around viral TikTok stories and massive breakthroughs, it can feel like the music industry in 2021 is one big game of All or Nothing, but that’s simply not true. Kenny Beats was right—every path is different, the timing of a breakthrough moment can’t be forced, and there’s no right or wrong way to grow an audience.