Being good at traditional social media can feel like a prerequisite for artistic success today, but it needn’t be. Stationhead, a social radio and music streaming app, is offering another way for artists to get music out there and find new fans without having to vie for Instagram likes that may or may not even translate into actual listeners. Stationhead CEO Ryan Star says he wants his company to be “the Twitch of music,” creating both new revenue streams and a means of deep connection in these transient times.
“My experience came from this model of radio that was very broken and controlled,” he says. “In no sense am I saying, ‘I want to kill your radio,’ but I truly believe there’s an opportunity to create the new model that will make the old model obsolete.”
"Like playlists did on Spotify, Stationhead has the potential to launch the next great tastemakers in music." – Ryan Star, CEO of Stationhead
Stationhead has already picked up significant steam, with supporters like Atlantic Records COO Julie Greenwald and 300 Entertainment CEO/Founder Kevin Liles, as well as artists like Francis and the Lights, Raekwon, and DIPLO. On the app, users play music through Apple Music and Spotify while also having the ability to speak to their audience and include live callers.
The app is free to use and open to artists and music enthusiasts at any level. Perhaps best of all, unlike other social media platforms, success on Stationhead directly translates into money in the artist’s pocket.
“You can talk with your music just like the radio, but five million listeners equals five million streams for every song played,” Star explains. "Like playlists did on Spotify, Stationhead has the potential to launch the next great tastemakers in music."