2020 is poised to be a great year for music, and while there are plenty of new artists that we're excited to watch this year, there are more acts popping up on our radars every day. The Best New Artists feature used to be an end-of-month ceremony, but it's turned into an ongoing discussion.
It's easier and more common than ever for an artist to emerge with contagious buzz and instant popularity. The tradeoff, as IDK recently pointed out, is that getting to the next level of lasting importance is still extremely rare, and maybe more difficult than it's ever been. The cycle is speeding up, attention spans are shrinking, and noise levels are at an all-time high.
Best New Artists used to be about finding the artists who have already proven themselves, but today it's more about potential. That's not to say any of these artists haven't earned our attention—it's just that the future is impossible to predict, and the moment is often fleeting.