Vince Ash has shared his newest song and accompanying video for “Coach Carter,” featuring Skiinny, Nuskii, and Tramaine, fellow rappers in his Midwest crew.

The video, premiering above, introduces the four MCs as a cast of characters we see serving and counting up money together, before hitting the streets.

“This marks the start of an era, it represents years of collective efforts behind the scenes and foreshadows what is to be. The 1st and Last,” Ash told Complex of the Cypress Moreno-produced track.

“Coach Carter” arrives after the Hammond, Indiana rapper became the first to sign to Paul Rosenberg’s Goliah Records imprint via Interscope. In April, Vince released the deluxe edition of his 2020 album Vito.

Watch the video for Vince Ash’s “Coach Carter” at the top.