Toronto native and Prime member Jay Whiss is the latest artist from up north making some serious noise, as today, he debuts his new video for the infectious track, "Watch This." The release of the video comes just a few weeks after the song was premiered on an episode of Drake's OVO Sound Radio.
The dramatic, Tristan Prime-directed clip takes Whiss to an abandoned gas station with his Benz truck, where he rips off the ferocious lines from the powerful, drill-like track. "The purpose of this video is to set the level of quality you can expect from me. We kept it simple for this one, found a crazy spot and brought all my bros there and just had fun with it," Whiss said to Complex.
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