DJ Khaled's new Father of Asahdalbum, out now, comes complete with a carefully crafted video itinerary. In much the same way Justin Bieber turned the early months of the Purpose era into a welcomed music video onslaught, Khaled is giving fans a litany of new visuals over the coming days.
Following the midnight release of the powerful Nipsey Hussle and John Legend collab "Higher," next on the slate is the video for the SZA-featuring "Just Us," which is directed by Joseph Kahn.
Khaled teased the SZA collab to come back in April with a video from the set, repurposing his classic "the Drake vocals are in!" moment for his latest. "I've waited for this man to scream over my voice for 15yrs," SZA said of the pairing. "HE DA BEST!"
Khaled elaborated on his confidence surrounding his new album in a new interview with XXL. Asked how he challenged himself from one album to the next, Khaled said he warned radio early on that he had multiple hits in the bag.
"So, I told radio, 'Yo, I got seven singles. I'm just being honest. I got seven singles. I'ma let you know how the Khaled year is going to sound out of the gate. We can go with these two first and when they go No. 1, we can swap them out, boom. But I wanted you to know I got seven. And there’s nothing you can do about it,'" he said. "So, I'm preparing radio. I'm preparing everybody that there's nothing you can do about it; it's just going to be rockets."
His release rollout, he also claimed, should inspire others to make similar moves. "This album is going to inspire every artist that comes out now after this album, every artists' rollout is going to change," he said.
SZA's CTRL, her 2017 studio debut, bagged the distinction earlier this month of having spent a whopping 100 weeks on the Billboard 200. Most recently, she linked with Travis Scott and the Weeknd for the Game of Thrones-celebrating "Power Is Power," which arrived mere months after her fan-approved cover of Sixpence None the Richer's 1998 hit "Kiss Me." The song, SZA said when debuting the cover, makes her "happy as fuck."