Done in partnership with Live Nation Urban, the festival weekend will also serve as the launch of BLK (Black) Change Weekend, which was “created to mobilize young people, companies, and community organizations to work collaboratively to create a more racially equitable world for Black millennials and Gen Z’ers,” according to a press release.
Aside from the stellar music lineup, the weekend will also include volunteer activities that promote health and highlight job and internship opportunities for younger attendees.
“This year’s festival will be historic for many reasons,” said Brandon McEachern, co-founder of the festival, in a statement. “Not only does BC Fest 22 represent a moment for celebration and reflection on all we’ve been through the past few years; it will anchor BLK Change Weekend, which is poised to be one of the biggest calls to actions for our generation in the world. We’re bringing together community and business leaders to celebrate our culture and work together to provide Black communities, students and young professionals with equitable resources and opportunities.”
Shawn Gee, the president of Live Nation Urban, added in his own statement that, “this brand is important, as it’s much bigger than just the announced artist lineup. The mobilization of Black people and corporations that are active in the community, the education, conversation, and connections that happen at Broccoli Con, and the overall celebration of black culture that happens throughout the weekend are the core tenants upon which we are building.”
Wale reacted to the announcement by taking to Twitter to say he’s “pullin’ out” of the festival. When asked why by a Twitter user, he simply replied “Respect is why,” before adding that his reasons for pulling out had nothing to do with not being a headliner.
Broccoli City Festival takes place May 7-8th in Washington D.C.