Breaking Down All of Drake’s Shots at Kendrick (and Half the Rap Game) on “Family Matters”

For over seven minutes, Drake goes deep on all of his adversaries. Here’s a thorough breakdown of all the lyrics, visuals, and symbolism.


The red button has been pressed and bombs are flying everywhere.

Not even 24 hours after Kendrick Lamar dropped his second diss song “6:16 in LA,” Drake responded with a diss song of his own, accusing the Compton rapper of domestic violence and infidelity. On the seven-minute track, Drake also finds time to send shots at everyone else who is still beefing with him, including Rick Ross, ASAP Rocky, The Weeknd, and more. The Boi1da and Tay Keith-produced track picks up right where “Push Ups” left off, and it came with a separate diss record that Drake shared to his Instagram page. Minutes after all of this happened, Kendrick dropped another diss track at Drake, which you can read a full breakdown of here.

None of these “nuclear” secrets have been verified with any concrete evidence or receipts, but with a lot to dive through, here is a breakdown of the visuals, Instagram remix, and every rapper that caught a stray in Drake’s “Family Business” diss.

The “Buried Alive Interlude” remix

The music video

View this video on YouTube

The “Family Matters” music video is full of symbolism. It opens with a shot of Drake spinning a vintage G-Unit spinner chain as lyrics to the song flash on the screen, which is a callback to his bars on “Push Ups” about how his opponents have him “talking like [he’s] 50 [Cent].” He’s also wearing FUBU in the video, which is his way of responding to Kendrick’s bar on “Euphoria” about how the Black-owned brand “was never in [Drake’] collection.” 

Then we see what appears to be Kendrick’s mother’s Dodge Caravan, which was featured on the cover of Good Kid, M.a.a.d City, being driven through the streets of Toronto before it’s dramatically crushed in a junkyard. When the beat switches, we see inside a Black Mercedes Benz hearse, shot through a fisheye camera lens. Drake rapped about this specific type of hearse on “You Broke My Heart,” and it all symbolizes his plan to bury Dot.

Next, the video shifts to a few different locations, including New Ho King, the restaurant in Toronto that Kendrick mentioned on “Euphoria.” Then we’re transported inside one of Drake’s properties, where he flexes all of the jewelry he bought from Pharrell’s collection in auction and shows off Tupac’s ring (which has been a running symbol in the beef) alongside what looks to be a certificate of authenticity. Later, we see two cakes that have the words “Happy Divorce” and “Happy Co-parenting” on them, which is Drake’s way of implying that Kendrick has separated from Whitney due to infidelity.

In the final portion of the video, there are scenes of Drake recording in the studio, a shot of a Michael Jackson action figure that focuses on the words “Black and White” while Drake raps about Kendrick’s lighter-skinned child, and a closing shot of Drake wearing a chain with a ring on it, which some are speculating might be the engagement ring that Kendrick gave to his longtime partner Whitney Alford nine years ago.

Kendrick disses in the first verse

The entire final verse of Kendrick disses

The Weeknd

Rick Ross

ASAP Rocky

Future & Metro Boomin

Latest in Music