Soap Company Soulja Boy Invested in Doing Well Amid Coronavirus Outbreak

Soap's having a moment here.


Image via Getty/Greg Doherty

Soulja Boy

According to a somewhat bizarrely written TMZ story, an accidentally well-timed investment in a soap company has reportedly given Soulja Boy some extra money as people continue to panic over the coronavirus. If exactly as reported, that's good news for him, but also consider the source. Source is going to be a real keyword here.

TMZ, citing "sources close to the rapper-turned-entrepreneur," says Soulja invested in a business called the Soap Shop. Their name tells you the type of products they sell. Soulja reportedly pushed his money towards a Mississippi location last year alongside his manager, CEO Miami Mike. 

TMZ goes on to write "Our sources say Soulja's trying to diversify and heard it was a good investment opportunity." Not to go all conspiracy theorist here, but what is that sentence? Who's texting them that? What an oddly detailed thing to say while remaining anonymous over a completely innocuous topic. 

Anyway, people are worked up over COVID-19 and the Soap Shop's increase in sales appear to correlate with the increase in sales for other soaps and disinfectants.

In what appears to be a case of Brian Williams math, TMZ goes on to write that "sources say TSS as a corporation has gone from selling 100 bottles of cleaning products per month to well over 3,000-plus cleaning products in the last 2 months. That's about a 30 percent increase, and we're told it's record-setting production." Unless there's some serious details omitted here, 100 bottles per month to 3,000+ over two months does not equate to a 30 percent increase.

TMZ adds that the Mississippi location Soulja Boy put his money toward has had similar results. Again, they cite sources that say profits have tripled despite that business not making any other changes.

Who the source that is willing to speak in such detail about a topic of so little importance is as or more interesting as soap sales doing well during a panic over a pandemic. I'm beating a dead horse here. As you probably guessed from the empty shelves at wherever you shop, investing in Purell six months ago would've been good for your bottom line.

Sounds like good news for Soulja Boy. TMZ wraps up by writing that the Mississippi-based Soap Shop is linked to a charity called Bubbles for Cash. That works by kids selling the soap for fundraising efforts for their own programs.

Soulja was just on the Breakfast Club, and while there he talked about this venture and explained his reasoning behind his investment. “Once you get into the music industry, you branch out, you know what I’m saying? Do different stuff, like, try different things, try different business ventures,” he said.

See his interview with Charlamagne and Co. below:

View this video on YouTube

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