Inglewood, California singer SiR released his first full-length album under TDE earlier this year with November. Showcasing his smooth vocals over gorgeous production from the likes of DJ Khalil and more, November proved that TDE still has a ton more to offer. Now SiR has offered up a great reason to revisit November a video for one of the album's most immediate highlights, "D'Evils."
The video, from 22-year director Karena Evans ("God's Plan," "Nice for What"), follows SiR on holiday chilling, offering up some huge summer vibes. It's the type of visual that makes the wait for summer all the more difficult, especially when the golden hour makes an appearance.
It's now been over a year since SiR joined TDE, and he's come a long way. "TDE is the first group of artists to really shift things where people have to look at Cali different," he told Billboard at the time. "I’m a huge Ab-Soul fan—been a big Ab-Soul fan since Control System. I’ve been listening to those cats for a long time. If I were ever to pull influence from anything, I would definitely pull from those cats."
SiR will be joining his label mates on tour with the Championship Tour, performing alongside Kendrick Lamar, SZA, Schoolboy Q, Jay Rock, Ab-Soul, and Lance Skiiwalker. The tour starts tonight in Vancouver at Rogers Arena, and will run until June 16 with a final show in Pittsburgh, Pennsylvania. Tickets for the tour are still available here.