Earlier this year, Joey Badass announced the launch of his own record label, Badmind. To coincide with the news, he shared the first single through the label with N.A.O Quelly 's energetic "Mo Betta." To give the song a much-deserved second push, the video for "Mo Betta" has arrived, which matches the intensity of the song with some slick but gritty visuals.
The Powers Pleasant-produced song showcases Quelly's distinctive style as he stands out from his Beast Coast peers while still fitting in. The video sees Quelly surrounded by friends, with one particularly adventurous shot showing them all hanging out the side of a van as it drives into the city. There's a lot of flair behind the Levi Turner-directed video, with some psychedelic effects heightening the whole performance.
N.A.O Quelly's debut project Myk'Quel is due out soon; he'll also be hitting the stage in Brooklyn for his first-ever headlining show on Aug. 14 at the Knitting Factory.
