In a since-deleted tweet, Quavo urged his fans to stop drinking Hennessy because he feels the brand doesn't fully respect the culture he and his followers are from.
"My Folks Need To Stop Drinkin Hennessy They Don’t Fuck Wit Us!" Quavo tweeted. "No mo Rapping about Henny."
However, Quavo didn't fully release them from cognac captivity. Instead, the Migo urged them to switch to Martell for their dark liquor selections.
"The Martell Way Is How I’m Coming and They Appreciate It Better," Quavo continued. "Martell Blue Swift!"
Quavo isn't the first rapper to attack liquor brands for profiting off Black people without fully embracing the culture. After making Cristal the go-to champagne for entertainers, Jay-Z and Roc-A-Fella staged a boycott of the company.
"It has come to my attention that the managing director of Cristal, Frédéric Rouzaud, views the 'hip-hop' culture as 'unwelcome attention,'" Jigga said at the time. "I view his comments as racist and will no longer support any of his products through any of my various brands, including the 40/40 Club, nor in my personal life." This led to the launch of Ace of Spades Champagne in 2014.
Similar to Cristal, some people believe that Hennessy isn't fully committed to Black people—despite having brand ambassadors like Nas and ASAP Ferg. Hennessy has set up initiatives to help the Black community, including creating the Hennessy Fellows program through a partnership with the Thurgood Marshall College Fund for students attending HBCUs. The brand also introduced "Unfinished Business" earlier this year to help Black, Asian, and Latinx small businesses during the COVID-19 pandemic.
Still, there are those who have turned to alternatives like Hov and Memphis Bleek's D'Usse. And now, Quavo is trying to turn them on to Martell's Blue Swift, a brand he has a partnership with.