The new track highlights Bey's pride in her Southern roots as she triumphantly boasts about her Blackness throughout the track. "Black Parade" also coincides with Beyoncé's new website of the same name that she launched on Juneteenth that is meant to promote small Black-owned businesses as well as Black creatives. Black Parade the website also acts as a directory for all of the Black creatives and businesses work.
"Happy Juneteenth Weekend!" Bey wrote in the caption of her post. "I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power."
Black Parade features Black business owners and creatives, sectioning them by category to make it easier to navigate. Bey also collaborated with a Black creative in making the site as well. This is especially inspiring and helpful considering Beyoncé is one of the biggest stars in the world, so it's amazing for her to use her platform to promote so many Black businesses at once.
"Being Black is your activism. Black excellence is a form of protest. Black joy is your right," the header of the website reads. "'Black Parade' benefits BeyGOOD's Black Business Impact Fund, administered by the National Urban League,
to support Black-owned small businesses in need."
A Beyoncé co-sign is huge for anyone, even for other celebrities, so it goes without saying that many people were ecstatic to see themselves featured on her new site. You can listen to Beyoncé's latest song "Black Parade" up top, and visit the website here.