Caffeine announced on Tuesday that it will work in partnership with Drake to bring Battle Rap to its premium platform. The move is the first in a new multiyear partnership between Caffeine and Drake, who will also team up with URL, the world’s largest Battle Rap platform, for this endeavor. Caffeine will live stream and co-produce the Rap Battles, though a start date has not yet been set.
"I’ve always loved URL and admired what Smack and his team have been able to create, it just wasn’t easily accessible," Drake said in a statement. "It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans."
Smack White, the co-founder of URL, called Caffeine "the perfect strategic partner" to make its content more readily available to more audiences than ever before. "We are proud to partner with Drake and support him as he brings his vision and channel to life,” added Caffeine CEO and founder Ben Keighran. "As a platform, Caffeine gives Drake the freedom to pursue new creative ideas and we are excited about the whole slate of fresh content that he will share with his communities. It will all be live, authentic, and amazing and I can’t wait for fans to come check it out."
Drake is the latest high profile star to partner with the low-latency streaming platform, joining the likes of Offset, Doja Cat, Kyle Kuzma, and JuJu Smith-Schuster, who have all started streaming on the platform.