On the launch date of April 17, per Variety, Homecoming hit an estimated 1.1 million U.S. viewers with an average per-minute audience of 828,000. That average mostly held through the weekend ending April 21.
The report also points out a pair of records set by the film, including an opening seven-day release window that saw viewership that was 55 percent black, the highest percentage for any original streaming show or movie tracked by Nielsen yet. Additionally, that seven-day period’s audience was 70 percent women, besting the previous season 6 high (66 percent) of Netflix's own Orange Is the New Black.
Annoyingly, these numbers don't take into account a crucial chunk of viewers who watch, say, on their phone. The Nielsen numbers only cover U.S.-based viewing on WiFi-connected TVs. Desktop and mobile viewing stats are not included.
Homecoming is part of a larger (and allegedly worth $60 million) deal between Beyoncé and Netflix, who made some early morning headlines Wednesday with the release of a new Black Mirror trailer. With the deal, Netflix has agreed to the release of a trio of specials, the first of which was worth an estimated $20 million and sees Beyoncé credited as a writer and director. It's also been alleged that HBO, who previously partnered with Beyoncé on similar projects, were initially interested.