Official details have been unveiled regarding a new collaborative champagne range from Drake—a.k.a. @champagnepapi—and DeLeón Tequila's Brent Hocking. The Mod Sélection collab is boldly promising to provide buyers with "the purest expression of balance and terroir" in the world, a claim I'm not going to dissect further given the fact that the House of Mod Sélection has been crafting champagne for more than five generations.
"The product is great, the presentation is great, and hopefully the representation is great as well," Drake said in the accompanying promo video, per The Drinks Business. "We'll enjoy this run. It should be a long one and a strong one. I think the full package is there."
Each bottle in the range will run approximately $9.99 and can be found at your local Target with a code for a free digital "Summer Games" download. Juuuuuuuust kidding. The Mod Réserve Champagne will set you back $300, while the Mod Rosé Champagne goes for $400. Pre-ordering for the 750ml bottles is now available. Magnums and jeroboams are said to be "in the works." Southern Glazer's Wine & Spirits is handling distribution.
Over on the Mod Sélection Instagram, you'll find plenty of extremely well-lit photos of presumably delicious alcoholic beverages. But of equal importance, arguably, is the fact that whoever is running this Instagram account dedicated entirely to posting the exact same photo of the exact same microwave every damn day may or may not have gained a few followers thank to some well-timed comments:
And they aren't exaggerating:
Anyway, maybe Drake can really step up by making a branded microwave next.