Rich the Kid transformed into Rich the Geriatric for his new video for “Leave Me.”
The Daps-directed visual hit the digital streets Tuesday afternoon, nearly two months after the single was released. The video finds Rich as an elderly man in assisted living in the days leading up to and following his big wedding day. From the jump, it’s clear his love interest has ulterior, financial motives.
“Leave Me” landed on Rich’s debut album The World Is Yours, which included his previous singles “Plug Walk” and “New Freezer.” Since then, the 26-year-old artist has faced a number of controversies, including domestic abuse allegations as well as an altercation with Lil Uzi Vert. Rich has also expressed his frustration with 300 Entertainment, claiming he wanted out of his record deal.
“Fuck 300, y’all suck,” he said of the company in a now-deleted video. “Listen, y’all gotta let me out this damn contract. I don’t wanna be with y’all no fuckin’ more. I told y’all I get y’all this money back. I don’t wanna be with y’all label no more. Y’all suck. Y’all is trash. Listen, young independent artists, do not sign with 300 Ent. They’re the worst, worst label ever.”
