Over the years, Instagram has developed into arguably the most popular social media outlet. The rise of IG has impacted the entertainment business as a whole, and has especially made an impact on the rap industry. The app has made rappers more accessible to their fans than ever before. Unfortunately, it’s also made them accessible to their haters. We’ve seen this recently with the Instagram battle between Floyd Mayweather and 50 Cent, and the various beefs of Tekashi69, who recently called out Chief Keef and Lil Reese in a now-deleted post. We can’t forget Nicki Minaj, either, who returned to social media in the middle of the year to roast an IG hater who claimed that her body was fake.
Even with the negatives, though, Instagram is still a fun platform on which to engage with your favorite rappers and see what they’re up to. In the past year alone, we’ve been blessed with rap milestones like Meek Mill’s return home and the birth of Cardi B and Offset’s first child, Kulture. The platform also allows artists like Lil Uzi Vert and Travis Scott to give snippets and teases of music their fans have been highly anticipating all year.
We’ve also seen that Instagram actually boosts sales and popularity for songs; Tee Grizzley’s “First Day Out” tripled in sales after LeBron James posted a workout video rapping along to the song. More recently, Instagram personality Shiggy helped Drake’s “In My Feelings” reach No. 1 after he initiated the #DoTheShiggy challenge, which went viral.
The last time we updated this list, IG was a budding app; now, it’s developed into a powerful tool for celebrities and fans alike. Six years later, a lot has changed on the platform—mostly for the better. Here are 25 rappers to follow on Instagram.