The project officially hit streaming services Thursday night/Friday morning, nearly nine months after the Canadian rapper/singer told fans it was “90% done.” Since that announcement, Lanez has continued to generate buzz with the release of several supporting singles, such as “Shooters,” “Skrt Skrt,” and “Real Thing” featuring Future.
“It’s not gonna be as much to take in as the first one. It wasn’t catered to me like that in my head. The way that I did this one is, it still has certain pieces and elements that, you know, if you listened to my old stuff then you will understand where it comes from,” he said. “[...] It’s less story but it’s more Conflicts Of My Soul. I don’t know if you remember but, how everything transitioned musically, that’s how this is. It’s incredible. It’s just something you gotta listen to. […] There’s a lot of bars on this for sure, but it’s not like full of rap. It’s full of great music, you know what I mean. But it’s definitely not I Told You. This album will be something different for you to love in a different way and for you to cherish in a different way.”
The 18-track project includes guest appearances by Wiz Khalifa, 50 Cent, Fabolous, and fellow Canadian artist Nav.