The recent victory in the bizarre New Zealand court case over Eminem's "Lose Yourself" will potentially result in thousands of dollars in hurricane relief donations. A spokesperson for Eminem confirmed Thursday that all proceeds he receives from this week's court ruling will be given to hurricane relief efforts, Variety reported. Eminem has advised his publisher, Eight Mile Style, to follow his lead.
As reported Wednesday, High Court Judge Helen Cull ruled that the conservative National Party in New Zealand must pay an estimated $415,000 plus interest to Eight Mile Style for using a "Lose Yourself" ripoff in a 2014 campaign ad. The ad, Billboard reported, ran 186 times before being pulled. The ripoff track was entitled "Eminem Esque" and was purchased from Australia-based music library. The library had originally bought "Eminem Esque" from a supplier here in the States.
Eminem's rep clarified Thursday that, despite the wording of initial reports on the lawsuit, he did not initiate the legal proceedings. "Eminem was not a party to this lawsuit nor was he consulted regarding the case," the rep said.
As headlines about the New Zealand ruling started stacking up, legendary manager (and Shady Records co-founder) Paul Rosenberg sent fans down one hell of a rabbit hole with the following photo:
In the background, an ad for a fictional drug called Revival—with a backwards E—is shown. The fake drug also has a website, stating that Revival is used to treat the equally fake medical condition Atrox Rithimus. The site is loaded with apparent Eminem references and suggests those interested in popping some Revival pills give 1-833-2GET-REV a call for more info. If you haven't yet, give that number a ring.