After an extended period of an unconventional, experimental Gucci-esque paradigm, workmanlike street rap in a Jeezy vein has retaken a space at the center of hip-hop in 2017. With the rise of YFN Lucci, Money Man, G Herbo/Lil Bibby, and, now, Moneybagg Yo, grown folks gangster rap is staging a comeback. And who better than a Yo Gotti disciple from Memphis named Moneybagg Yo, who's ridden several regional hits to stardom throughout the South, to lead it. "Doin Too Much," accompanied by his label boss, has become a club hit, and while it may not end up being the one that takes him over the top, it'll at least take up playlist space until he finds that hit.