2016 was a banner year for Yo Gotti. Although he only made his major label debut in 2012, the Memphis native had been a steady presence in the world of rap blogs and Southern hip-hop for years. But, prior to the lead up to excellent but generically titled The Art of Hustle, Gotti had failed to make an imprint on mainstream hip-hop.
Gotti’s forecast changed in October when his ode to internet-aided escapades gave him something he’d never had before: a truly massive hit. The track started to simmer on urban radio but ascended to the rap-single stratosphere with the help of one Ms. Onika Tanya Maraj. Once the remix dropped in February, the song leaped from No. 31 on Billboard’s Hot 100 to a new peak of 18 and saw its streams pick up by 59 percent. The song’s success is now undeniable and if “Snapchat me that p***y” doesn’t become the mantra for a generation it’ll at least be a few people’s 2016 yearbook quote.