Why?: It calls into question how EDM is viewed in America
When Richie Hawtin called EDM "EPM," or "electronic pop music," he had a number of points. Many of us who have been listening to dance music for years almost hate using the term EDM; electronic dance music is a very broad term, and if you follow dance music in the US in 2013, you have no choice but to use it since it’s now in the mainstream vernacular. When you realize that what people consider “EDM” are basically a handful of producers, or a particular “style” of dance music, it’s reminiscent of the "rap vs. hip-hop" debate. Richie looked at the difference between the formulaic, “instant gratification” beats from Tiesto and others, and realized that that’s more popular – hence his “electronic pop music” dig – than the deeper, more complex electronic sounds that have been there since the beginning. Plus, when you consider that most of the EDM tracks that people refer back to are stuff from pop acts like Rihanna, Black Eyed Peas, and other artists who appropriate the sound, it kind of feels like Richie’s right and everyone else is doing it wrong.
The question is: can this even be escaped? We’ve had to live with (and through) Electronica, but “EDM” is also much, much larger than anything before it. And the main problem is, even though people are flocking to hear new EDM, they aren’t necessarily digging too deep, so you’ve got a pretty odd disconnect between the innovation on the underground and the formulas of the mainstream. Again, this resides in every genre under the sun, but EDM is still new to a lot of the country, and we're in the growing stages currently. We'll all settle on one term and continue on with what's important: good music.