More than 20 years after launching its iconic kick scooter, Razor is returning with a new line of adult-sized electric scooters.
Scheduled to start shipping this August, the new Razor Icon scooter launched a Kickstarter campaign on Tuesday with prices beginning at $550. The full-size modern electric scooter, which will retail for under $1,000, comes in five different colors: orange, blue, red, pink, and black. The scooter features a small screen that will display riding speed and battery level.
According to Razor, the new scooter will allow users to travel up to 18 miles on a charge and will feature a 36V lithium-ion battery. The scooter can also hit speeds of 18 mph.
The company is hoping to tap into nostalgia, as it markets toward adult Millennials who were children when Razor’s iconic kick scooter dropped at the turn of the century.
“The Razor Icon is an ode to our original kick scooter, which many young adults remember fondly from their childhoods,” Jim Wagner, President of Razor Scooter, said in a statement. “This new electric version gives fans of the original the gift of experiencing that nostalgic joy all over again. We’re so excited to see how Razor riders react to their first spin on this amazing new ride.”
Check out Razor’s full line of electric scooters here.