As part of a new initiative to help preserve bees, McDonald's Sweden has opened the world's smallest fast-food restaurant. The tiny McDonald's branch, which is known as the McHive, was put together by creative agency NORD DDB. To celebrate the launch of the McHive, they shared a video to offer a closer look at how it was made and how it works.
Complete with the golden arches, the McHive is designed to house thousands of bees. There's even a drive-through section and outdoor seating area. The initiative first started locally but is growing nationally after numerous stores in Sweden housed beehives on their roofs. While it might look adorable, the McHive serves a very important purpose.
"More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees," NORD DDB explained in their short promo video. McDonald's and NORD DDB comissioned Swedish designer Nicklas Nilsson to design the McHive, and is part of an effort to decrease their environmental impact alongside the beehives on their roofs.
"We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops," marketing director of McDonald's Sweden Christoffer Rönnblad told Adweek.