Reggeaton has successfully burned its path into the U.S. airways, and J Balvin is forever adding fuel to the fire as a leader of Latin trap, a genre known to fuse Latin hip-hop and reggaeton. J Balvin, along with artists like Bad Bunny have been two architects of the sound, and in 2019, the crossover has been more prosperous than ever.
José Álvaro Osorio Balvín has spent the past decade shattering records. After moving to America to learn English, J Balvin was inspired by hip-hop, rock, R&B, and house music. He then moved back to Colombia where he and his manager began to push his music with no label co-sign. As his music rained over the streets in Medellin, he inked a deal with EMI Colombia, and released “Ella Me Cautivó” which scored him his first Latin Billboard chart hit. In 2013, Balvin got his mainstream pop with the release of “6 AM” featuring Farruko, off of his album La Familia. The album spent 122 weeks on the Billboard Top Latin Albums charts. “Ay Vamos” was a massive success, becoming the most-watched Latin music video at the time, bringing in over one billion views and showing that J Balvin was only growing bigger.
With three albums under his belt, Balvin released the track Ginza” in 2016, earning him his first No. 1 song on Billboard’s Hot Latin Songs chart, and the first-ever RIAA diamond certification from a Latin artist. The release of his “Mi Gente” remix featuring Beyoncé, his collab with Cardi B and Bad Bunny for “I Like It,” and his placement on DJ Khaled’s “You Stay” have made him an undeniable global success. And, despite the COVID-19 pandemic bringing other artists to a halt, J Balvin pressed on and released his album Colores, which was well-received by critics.
Outside of his music career, Balvin has found great success in his brand collaborations. In October, McDonald's launched their J Balvin meal partnership. The collab features Balvin’s signature meal order and an apparel drop filled with the bright, whimsical colors Balvin highlights on Colores. More recently, his love for sneakers has morphed into a partnership with Nike for the J Balvin x Air Jordan 1 Retro High OG in a rainbow gradient colorway.
J Balvin is one of the biggest breakout acts Latin music has ever seen, and he has seamlessly entered his name into the conversation of the best.