VF Corporation's $2.1 billion acquisition of Supreme comes with VFC hoping to increase revenue by eight to 10 percent over time, with an opportunity to reach $1 billion in annual revenue. While many immediately assume that type of growth means Supreme will end up in mall retailers like PacSun and Zumiez as part of a new wholesale strategy, VFC does not currently indicate that there is any plans to grow the brand that way. Instead, the plan is to grow Supreme by expanding its direct-to-consumer channels and international sales. Supreme might not be as limited in nature as it once was, but don't expect it to end up in your local mall anytime soon, either.